Hey readers! It’s been an almost 3-week hiatus – the longest amount of time I haven’t blogged in 3 years. I have been experiencing some burnout – I have a number of writing assignments that have been keeping me busy blogging, only not on my own website. Plus I took a very-much-needed family vacation down to the desert, and now I feel rejuvenated.
I’ve been torturing myself a lot lately. I’ve been thinking a lot about processes. What is my special process?
Generally, most of us have a process or method which we continually use when we are doing our own specific skill-set. So for example, anyone can find a recipe and get the ingredients together to make something, but it is the process of putting those ingredients together and the flair that we do it with, which makes it turn out a specific way. Your process that you use may be your expertise in that particular arena.
Anyone can pretty much find anything on the Internet. You can google just about anything and find a tutorial on how to do it and teach yourself or learn it. Depending upon your learning style, there are videos or podcasts or downloadable PDF files. But that doesn’t finish your expertise in whatever it is that you are an expert in doing. Those that are sharing their expertise online are teaching their said-skill or expertise to the world, essentially for free. Doesn’t that make you more intrigued by the rest of the knowledge that they have?
It’s the language, and their method which is really the magic. How many times have you watched a makeup tutorial online and thought, ‘this is great but I wish I could just get that artist to come and do it for me.’ Even though they have just given away the steps to show you how to do it yourself, you aren’t the expert, they are. They have that special process to get you to the end result and sometimes you just want the end result! You don’t want the method, you want them to do it for you, because they can still do it better.
It’s your unique method that is the special sauce – and giving away some of that only attracts more people to your area of expertise.
As an entrepreneur and maker, the challenge is often, how do I figure out how to share my process? What’s special about my process? These are the questions that I have been asking myself as I work towards my next steps.
What are YOU an expert at doing?